77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

70% Of Customers Prefer To Discover A Business By Means Of Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.

Source: Review Trackers

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews remain without a response. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

If They Were Asked, 77% Of Clients Would Post A Review

More than a 35% would post a review to advise others about their consumer experience and 24% would likely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and ranking stats show people value the opinion of peers more than any other material.

Source: Collective Bias

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a physician or a legal representative.

Younger people (age 18-35) are even more inclined to employ an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

United States Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on different elements of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US clients.

Source: Statista

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of Online Shopping.

Today's buyers are smart and desire the very best bang for their buck. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Google Represents 57.5% Of All Reviews Worldwide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Clients Review A Businesses Responses To Reviews

Not only do the majority of customers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Trust Client Reviews At All

According to client review stats, a whopping 19 percent of customers always trust online reviews and never ever a purchase without checking out reviews initially.

Source: Statista

70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

Online Product Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center