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The Average Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing customers see. Still, users take notice of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Shared On Twitter Can Improve Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize An Organisation
This stat is among many that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your clients delighted is more important than ever.
57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for companies with a perfect five star score.
Source: Brightlocal
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your clients establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.
As you might anticipate, clients who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, agree that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for a product with five reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
83% Of All Young Buyers Were Asked To Post A Review Recently
Of those asked, 80% of customers did submit a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.
Source: Brightlocal
Software Reviews Influence Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put clients' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as recommendations from family and friends.
Source: Brightlocal
Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.
Although we now understand why customer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider