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A One Star Boost In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat consumers honorably typically prosper, review sites help make sure of that.
Source: Statuslabs
73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings
Online review data make it clear people aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.
Source: Fan and Fuel
Negative Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
30% Of Consumers Feel Comfortable With A Business Which Responds To Online Reviews
Communicating with your consumers creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more money with a business.
Source: Statuslabs
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
When consumers need to choose a service provider, reviews have a huge influence on their decision.
Source: DemandGenReport
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers
24% of US buyers consider reviews as 'extremely influential'.
To show the importance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
These online review statistics show the basic popularity of a site can only presume when it pertains to trust.
Source: Review Trackers
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what people say about first impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you do not have reviews on your website, consider asking your visitors to compose one.
Source: Martech Zone
American Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When people check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few considerations for more than 50% of US consumers.
Source: Statista
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats show a company's reputation doesn't affect just the consumers. Potential employees likewise take a look at rankings and read reviews.
Source: Deloitte
Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why customer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
83 Percent Of Customers Don't Trust Advertising
The standard channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to take notice of customers' suggestions online.
Source: Statuslabs
60% Of Customers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.
Reviews and rating data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of an expert service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose a physician or an attorney.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Customers Could Spend 31% More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users describe your product or service, the more cash you can charge and consumer review statistics show us exactly how much more.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista