86% Of Customers Would Consider Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 6% Of Customers Do Not Trust Customer Reviews At All

According to client review data, a massive 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of customers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably normally flourish, review websites help make sure of that.

Source: Statuslabs

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your customers establishes trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you may anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

If A Business Makes An Effort To Fix Problems Quickly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz