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60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and rating data show people value the viewpoint of peers more than any other material.
Source: Collective Bias
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable effect on consumers.
They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to purchase a brand-new car and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies doubt the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
90% Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to compose one if you don't have reviews on your website.
Source: Martech Zone
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do a lot of individuals read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Client reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Practically a third of consumers state composed reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
71% Of Millennials Search Consumer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a legal representative or a physician.
Younger people (age 18-35) are much more inclined to work with an expert based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally two thirds of companies have excellent and outstanding rankings. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.
These online review statistics show the general appeal of a site can only go so far when it comes to trust.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers