98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Typically, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Clients Would Likely Submit A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to give a review to help other people with their choice making process.

Source: Podium

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When customers need to pick a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

Reviews Published On Twitter Can Help Boost Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is really doing. Do not depend on that figure alone.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Favorable Reviews Encourage 68 Percent Of Customers To Use A Local Business

Because the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

72% Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how captivating your marketing is, you still require client reviews. There's no skirting around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select an attorney or a doctor.

Young people (age 18-35) are a lot more likely to hire a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra