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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the basic appeal of a website can only presume when it pertains to trust.
Source: Review Trackers
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews generally carry the exact same weight as recommendations from family and friends.
Source: Brightlocal
More Than Half Of Consumers Aged 25-34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about first impressions, right?
Users get their first impression of your businesses through reviews. Usually through less than 10 of them.
If you do not have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone
Software Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
The Majority Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As An Important Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of clients, who take note of the variety of reviews is presently at 46 percent.
Source: Brightlocal
A Lot Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Reviews Published On Twitter Can Increase Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
USA Consumers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.
Source: Statista
The Average Review Length Has Become 65% Shorter Since 2010
Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also influence our purchasing decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
89% Of Shoppers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile internet browser, people young and old choose to read reviews on their phones.
Source: Statista