The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Customers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing choices are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation does not impact simply the consumers. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers will not even think about working with a business they can't find opinions about.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new car and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly select one that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.

Source: Capterra

89% Of Customers Browse A Businesses Responses To Reviews

Not only do a lot of customers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Since the huge bulk of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get a better idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

53% Of Consumers Expect Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics show that 63% of consumer reviews stay without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers