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77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
74% Of Regional Companies Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores stats, we found out that a business requires to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
The Majority Of Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a lawyer or a physician.
Younger people (age 18-35) are much more likely to work with a professional based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Only 44% Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies really use them.
Although we now know why client reviews are so powerful, a lot of businesses apparently don't.
Source: LsaInsider
Consumers Might Spend 31% More With A Business That Has Great Reviews
Pay attention to this statistic. The more detailed other users describe your service or product, the more money you can charge and customer review statistics show us precisely just how much more.
Source: Martech Zone
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Also
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
89% Of Consumers Review A Companies Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal
70% Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people read many more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.
Source: Brightlocal
More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Rating
This stat is among lots of that illustrate the significance of online rankings. Now that news of consumer satisfaction travels this quick, keeping your clients happy is more vital than ever.
57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for businesses with a best five star rating.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user rankings have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.
Source: Career Arc