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Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.
With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews convert customers into customers.
Source: Consumer Affairs
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats reveal the purchase likelihood for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose an attorney or a doctor.
Younger people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made rapidly.
Online reviews are obviously persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
US Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA consumers.
Source: Statista
82 Percent Of Customers Go To Review Sites Because They Want To Acquire An Item Or A Service And Want To Get The Facts About Business Product Or Services.
Review sites are places that customers go to get the facts about a product, service or business . Because they have actually already formed a purchase decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
Google Represents 57.5 Percent Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.
Source: Capterra
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc