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Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
95% Of Unsatisfied Consumers Will Return To A Business If A Company Takes Care Of Issues Quickly And Effectively
Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most credible source of recommendations. Online reviews generally carry the same weight as suggestions from friends and family.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the massive effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Shared On Twitter Can Boost Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your customers establishes trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you might anticipate, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of possible customers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
73 Percent Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of consumers say composed reviews are the only feature that makes them believe the sites' reviews are pertinent and helpful.
Source: Fan and Fuel