53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for an item with 5 reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

74 Percent Of Local Businesses Have At Least 1 Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online ratings data, we discovered that a company needs to have approximately 40 reviews before people "Award" it with a star.

Source: Brightlocal

86% Of Consumers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you give them a good experience.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out much more reviews to get a clear view of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics position clients' reviews as the most reliable source of suggestions. Online reviews typically bring the very same weight as suggestions from loved ones.

Source: Brightlocal

95% Of Disappointed Consumers Will Return To A Company If A Business Makes An Effort To Solve Problems Quickly And Efficiently

Consumers don't anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there is absolutely nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Customers Choose To Learn About A Business Through Reviews And Posts, Instead Of Advertisements

Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of clients, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal