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95% Of Disappointed Customers Will Return To A Business If A Company Manages To Resolve Problems Rapidly And Efficiently
Clients do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there's absolutely nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
83% Of All Younger Customers Were Invited To Leave A Review Recently
Of those asked, 80% of consumers did submit a review. Overall, companies have actually asked 66% of all customers to submit a review on their company.
Source: Brightlocal
Many Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower score in fact helps your overall rating.
According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Most people check out many more reviews to get an idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
70 Percent Of Consumers Choose To Discover A Business By Means Of Short Articles And Reviews, Rather Than Advertisements
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a service or product.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and desire the very best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Just 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
83 Percent Of Consumers Do Not Trust Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads choose to focus on consumers' recommendations online.
Source: Statuslabs
98% Of Yelp's Visitors Purchased From A Business They Found On The Site
Normally, 142 million consumers check out Yelp monthly. This is as good a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
89% Of Clients Browse A Companies Feedback To Reviews
Not only do the majority of customers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can likewise influence our buying decisions.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.
Source: RevLocal
53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of consumer reviews stay without a response. That's too bad, because those companies are losing clients that way.
Source: Review Trackers