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89% Of Consumers Read A Companies Reactions To Reviews
Not only do a lot of consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.
Source: Brightlocal
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some negative reviews.
Source: Capterra
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as suggestions from friends and family.
Source: Brightlocal
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an unassailable influence on customers.
They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
89% Of Buyers Choose To Read Reviews On Their Smart Devices
Be it via an app or a mobile internet browser, folks choose to read reviews on their cell phones.
Source: Statista
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
A Single Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated material can do miracles in regards to conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you want to purchase a new car and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform customers into customers.
Source: Consumer Affairs
67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When consumers need to pick a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
US Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews
When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US consumers.
Source: Statista
When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Because the huge bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Since They Desire To Purchase A Service Or A Product And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Sites.
Review sites are places that customers go to get the facts about a service, product or business. Due to the fact that they have already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our purchasing decisions.
According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics reveal that four out of five users are more likely to rely on a local business.
Source: RevLocal