US Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

70% Of Customers Choose To Discover A Business Through Posts And Reviews, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other individuals viewpoints before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are looking for. Almost a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and helpful.

Source: Fan and Fuel

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat customers fairly normally prosper, review websites help make certain of that.

Source: Statuslabs

63.6% Of Consumers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review statistics show the basic appeal of a website can just go so far when it comes to trust.

Source: Review Trackers

95% Of Unsatisfied Customers Will Go Back To A Business If A Company Takes Care Of Problems Quickly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

61 Percent Of Regional Businesses Have A Typical Score Of 4 To 5 Stars

Overall two-thirds of businesses have exceptional and awesome scores. Only 5% of businesses have a ranking below 3 stars.

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Site

Generally, 142 million customers check out Yelp monthly. If you have not declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

Unfavorable Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

30% Of Clients Feel Positive About A Company Which Responds To Online Reviews

Staying connected with your clients builds their trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now know why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

Software Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Considering that the huge bulk of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal