Many Best-selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking really helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

One-half Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Buyers Do Not Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective consumers will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact use them.

Although we now understand why consumer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

95% Of Unhappy Clients Will Go Back To A Company If A Company Makes An Effort To Fix Problems Rapidly And Efficiently

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's nothing else a business can do to resolve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation does not impact just the clients. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

91 Percent Of Millennials Have Faith In Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews usually bring the exact same weight as guidance from loved ones.

Source: Brightlocal

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

Customers Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this fact. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us precisely just how much more.

Source: Martech Zone

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of customer reviews stay without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers