54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

83% Of All Younger Shoppers Were Asked To Submit A Review Recently

Of those asked, 80% of consumers did leave a review. In general, businesses have asked 66% of all clients to submit a review on their company.

Source: Brightlocal

Only 6% Of Consumers Do Not Rely On Client Reviews At All

According to client review statistics, a whopping 19 percent of consumers always rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those exact same clients are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Half Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an unassailable impact on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When clients need to pick a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read many more reviews to get a clear view of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

72% Of Clients Won't Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require client reviews. There's no skirting around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

The Majority Of People Aged 25-34 Posted Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Buyers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done faster. Therefore, purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

If A Company Handles Issues Rapidly And Efficiently, 95% Of Unhappy Consumers Will Go Back To A Business

Consumers don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there's absolutely nothing else a business can do to fix an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday