54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

Positive Reviews Encourage 68% Of Consumers To Choose Local Businesses

Because the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Represents 57.5% Of All Reviews Worldwide

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Majority Of Consumers Won't Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the value of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57% of consumers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for services with a best five star rating.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

86% Of Customers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they spend at your business. They will be willing to share it if you give them an excellent experience.

Source: Brightlocal

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Profits

Businesses that treat customers fairly typically flourish, review sites help ensure of that.

Source: Statuslabs

Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

United States Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation doesn't affect just the clients. Potential team members likewise take a look at ratings and read reviews.

Source: Deloitte

Reviews Posted On Twitter Can Improve Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous effect on their decision when clients have to choose a service provider.

Source: DemandGenReport

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews stay without a reaction. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

More Than Half Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are obviously the more opinionated ones.

Source: Statista

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal