95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very frequently'.

Source: Trust You

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Since the huge majority of customers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Company

This stat is one of many that show the value of online rankings. Now that news of client complete satisfaction travels this fast, keeping your customers happy is more crucial than ever.

57 percent of customers have actually searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a perfect five star rating.

Source: Brightlocal

89% Of Shoppers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile browser, folks choose to read reviews on their smart phones.

Source: Statista

82 Percent Of Customers Check Out Review Sites Due To The Fact That They Wish To Purchase A Service Or An Item And Wish To Get The Truth About The Businesses Product Or Services.

Users come because they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out customer reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.

Source: Capterra

A Lot Of Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Clients Could Spend 31% More With A Business That Has Terrific Reviews

Focus on this fact. The better other users explain your product or service, the more money you can charge and consumer review stats show us precisely how much more.

Source: Martech Zone