Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that four out of 5 users are likely to trust a local business.

Source: RevLocal

The Majority Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are plainly the more vocal ones.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews go on without a reaction. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

89% Of Consumers Want To Read Reviews On Their Mobile Phones

Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their cell phones.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.

Source: Review Trackers

When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If A Business Handles Problems Rapidly And Effectively, 95% Of Unsatisfied Customers Will Return To A Business

Customers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Posted On Twitter Can Boost Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

71% Of Millennials Browse Consumer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to select an attorney or a doctor.

Young people (age 18-35) are a lot more inclined to hire an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

Google Represents 57.5% Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone