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The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews
Regardless of how tempting your marketing is, you still need consumer reviews. There's no other way around it. Clients are still happy to hear you out, however they trust other people more.
Source: My Testimonial Engine
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of customer reviews go on without a response. That's regrettable, because those businesses are losing clients that way.
Source: Review Trackers
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers
24% of US consumers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and scores, did you know that 81% of consumers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such products.
Source: Turntonetworks
More Than Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Rating
This stat is one of numerous that highlight the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more crucial than ever.
57 percent of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked just for organizations with a perfect five star score.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users pay attention to other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.
Source: Statista
83 Percent Of Customers Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads select to take notice of clients' suggestions online.
Source: Statuslabs
89% Of Individuals Choose To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their cell phones.
Source: Statista
91 Percent Of Millennials Have Faith In Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews normally bring the same weight as guidance from loved ones.
Source: Brightlocal