Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA consumers.

Source: Statista

53% Of Customers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

More Than Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Ranking

This stat is one of many that illustrate the importance of online scores. Now that news of client fulfillment travels this fast, keeping your clients happy is more vital than ever.

57% of customers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for businesses with a best five star score.

Source: Brightlocal

90% Of Users Require Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase likelihood for an item with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and ranking data reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who read customer reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Motivate 68% Of Customers To Use A Local Business

Since the huge majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the would-be consumers are searching for. Nearly a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel