61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Overall 2 out of 3 companies have good and awesome rankings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews statistics reveal that four out of 5 users are more likely to trust a local business.

Source: RevLocal

95% Of Unhappy Clients Will Go Back To A Company If A Business Manages To Fix Problems Quickly And Efficiently

Consumers do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of customer reviews stay without a reaction. That's too bad, because those companies are losing customers that way.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a big part of the buying decision.

Source: Statista

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

89% Of Consumers Review A Businesses Replies To Reviews

Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation doesn't impact just the customers. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings statistics, we discovered that a company requires to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

More Than Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of numerous that show the importance of online ratings. Now that news of client satisfaction travels this fast, keeping your clients happy is more vital than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for businesses with a best five star score.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

Reviews have a massive impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a substantial effect on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer an astonishing 44 percent boost.

Source: RevLocal

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There is no way around it. Consumers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal