Software Application Reviews Impact Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Most Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

Since They Want To Acquire A Product Or A Service And Desire To Get The Truth About The Businesses Items And Services, 82% Of Consumers Check Out Review Websites.

Users come since they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings statistics, we discovered that a business needs to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp monthly. This is as great a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people check out a lot more reviews to get a clear view of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

15% Of Users Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective customers won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You