91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the massive impact user ratings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of potential consumers won't even consider working with a company they can't find opinions about.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Answers Online Reviews

Staying connected with your clients builds their trust. Even something as simple as responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads select to focus on customers' recommendations online.

Source: Statuslabs

Customers Checking Out Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are clearly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

89% Of Clients Browse A Companies Feedback To Reviews

Not only do a lot of clients read the review replies, 30% of them value them highly. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'extremely often'.

Source: Trust You

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social reviews statistics, Facebook affects over half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Probably Submit A Review

More than a 35% would submit a review to educate others about their consumer experience and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously requesting reviews.

Source: Statuslabs