Customers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to value the power of them.

Source: Martech Zone

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those invited, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all clients to leave a review on their business.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to pick an attorney or a physician.

Younger people (age 18-35) are even more likely to employ a professional based upon online reviews. Just 19% of millennials will consider hiring an attorney without any.

Source: Thomson Reuters

91% Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as guidance from friends and family.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of lots of that show the importance of online scores. Now that news of customer satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57% of consumers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a perfect five star rating.

Source: Brightlocal

If A Business Deals With Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Company

Clients don't expect you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.

Although we now understand why client reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

89% Of Customers Review A Companies Responses To Reviews

Not only do most individuals check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Considering that the large majority of customers read reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal