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61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Overall two-thirds of companies have outstanding and great scores. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
98% Of Yelp's Browsers Bought From A Business They Found On The Website
Usually, 142 million consumers check out Yelp on a monthly basis. This is as good a time as any if you have not declared your free Yelp business page.
Source: RevLocal
89% Of Consumers Read A Businesses Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.
Source: Brightlocal
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most trustworthy source of suggestions. Online reviews usually bring the exact same weight as suggestions from family and friends.
Source: Brightlocal
Over Half Of Customers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
89% Of Shoppers Prefer To Read Reviews Using Their Smartphones
Be it via an app or a mobile web browser, clients prefer to read reviews on their cell phones.
Source: Statista
70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
74% Of Local Companies Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online rankings stats, we learnt that a company needs to have an average of 40 reviews before users "Award" it with a star.
Source: Brightlocal
15% Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of potential consumers won't even consider working with a company they can't find opinions about.
Source: Statuslabs