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63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
These online review statistics show the basic appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of companies have excellent and outstanding rankings. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
89% Of Individuals Prefer To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, people young and old prefer to read reviews on their cell phones.
Source: Statista
Positive Reviews Encourage 68% Of Customers To Use Local Businesses
Considering that the large bulk of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review statistics position customers' reviews as the most credible source of suggestions. Online reviews usually carry the same weight as recommendations from loved ones.
Source: Brightlocal
64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who read consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Taking a look at online ratings statistics, we learnt that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal