Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other customers, you quickly choose a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually use them.

Although we now know why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such products.

Source: Turntonetworks

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Looking at online ratings data, we found out that a company needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use An Organisation

This stat is among numerous that highlight the significance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your clients happy is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with an ideal five star score.

Source: Brightlocal

77% Of Clients Would Definitely Leave A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to help other individuals with their choice making process.

Source: Podium

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Prefer To Discover A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Ads are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

Reviews Shared On Twitter Can Help Grow Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista