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Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business
Considering that the large majority of customers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Online Product Reviews About A Product Can Improve Its Conversion Rate By A Whopping 270 Percent
User review statistics reveal the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
70 Percent Of Customers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Ads
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best way to discover the truth about a product or service.
Source: Statuslabs
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will want to share it.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Software Reviews Impact Over 98% Of All Buyers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Business
This stat is one of lots of that illustrate the importance of online rankings. Now that news of customer satisfaction travels this quick, keeping your clients pleased is more important than ever.
57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for services with a perfect five star rating.
Source: Brightlocal
63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats show the basic appeal of a website can only go so far.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.
Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
The Majority Of Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Sometimes a lower ranking in fact helps your overall rating.
According to customer rating statistics, conversion rates start to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses doubt the integrity of online reviews. However, they understand the huge impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying choices are made quickly.
Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone