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88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
A One Star Increase In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat customers honorably generally prosper, review sites help make certain of that.
Source: Statuslabs
Software Application Reviews Influence Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'extremely frequently'.
Source: Trust You
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same customers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Favorable Reviews Motivate 68% Of Consumers To Choose A Local Business
Considering that the huge bulk of customers check out reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Word Count Has Become 65% Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.
Source: Review Trackers
A Solitary Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal