77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Since They Want To Buy A Service Or A Product And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Check Out Review Websites.

Review sites are locations that people go to get the facts about a service, item or business. Because they have currently formed a buying decision, users come. The bulk of them (89%) buy within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal

61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically 2 out of 3 businesses have great and outstanding scores. Only 5% of businesses have a ranking listed below three stars.

Source: Brightlocal

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review stats show the purchase likelihood for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made rapidly.

Online reviews are obviously persuasive, yet marketers haven't necessarily come to value the power of them.

Source: Martech Zone

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to buy a new car and there are a number of models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the very same weight as suggestions from friends and family.

Source: Brightlocal

Reviews Shared On Twitter Can Boost Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation doesn't impact just the customers. Potential team members also look at ratings and take a look at reviews.

Source: Deloitte

Positive Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Since the huge bulk of consumers read reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers