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54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.
Source: Statista
Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Since the huge majority of consumers check out reviews, you'd want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses
More youthful people know the value of being informed. User-generated content has an indisputable influence on consumers.
If businesses think of the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact use them.
Although we now know why customer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers
24% of US buyers consider reviews as 'very influential'.
To illustrate the value of online reviews and ratings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
67% Of Customers Admit Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a huge impact on their decision when clients have to pick a service provider.
Source: DemandGenReport
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Normally, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
If They Were Asked, 77% Of Clients Would Likely Submit A Review
More than a 35% would leave a review to notify others about their customer experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are seemingly the more opinionated ones.
Source: Statista
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
No matter how attractive your marketing is, you still require consumer reviews. There is no other way around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine