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74% Of Regional Companies Have At A Minimum, 1 Google Review
One review is far from adequate to improve your site's SERP ranking.
Taking a look at online scores stats, we learnt that a business needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics show the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers
Clients Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this fact. The better other users describe your product and services, the more cash you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
Customers Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews usually carry the same weight as advice from loved ones.
Source: Brightlocal
A Lone Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a massive effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% boost.
Source: RevLocal
72% Of Clients Will Not Take Action Before They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still require client reviews. There is no skirting around it. Customers are still going to hear you out, but they trust other people more.
Source: My Testimonial Engine
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a doctor or an attorney.
Younger people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.
With the help of other people, you quickly choose one that works for you. That's how positive reviews convert customers into consumers.
Source: Consumer Affairs
83 Percent Of Consumers Do Not Rely On Advertising
The standard channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads pick to take notice of clients' suggestions online.
Source: Statuslabs
83% Of All Younger Buyers Were Invited To Submit A Review Recently
Of those asked, 80% of consumers did give a review. In general, businesses have asked 66% of all clients to give a review on their company.
Source: Brightlocal