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91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats place clients' reviews as the most trustworthy source of suggestions. Online reviews generally carry the same weight as suggestions from loved ones.
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Very Crucial" Factor When Selecting A Service Provider
Reviews have a massive effect on their decision when clients have to choose a service provider.
Source: DemandGenReport
77% Of Consumers Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.
Source: Capterra
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Service
This stat is among many that illustrate the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.
57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked only for businesses with a perfect five star ranking.
Source: Brightlocal
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to rely on a local business.
Source: RevLocal
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read many more reviews to get a clear view of how the business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
US Shoppers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
When people read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Only 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
89% Of Consumers Prefer To Read Reviews Using Their Smartphones
Be it through an app or a mobile internet browser, people young and old prefer to read reviews on their phones.
Source: Statista