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60 Percent Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and score data show people value the opinion of peers more than any other material.
Source: Collective Bias
More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If A Business Manages To Solve Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Return To A Business
Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out many more reviews to get a better idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
73 Percent Of Consumers Believe Consumer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Customer reviews make the stats appear more authentic which is what the would-be clients are searching for. Nearly a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying decisions.
According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.
Facebook reviews stats expose that four out of 5 users are most likely to trust a local business if it has favorable reviews.
Source: RevLocal
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses actually use them.
Although we now know why consumer reviews are so powerful, most businesses obviously don't.
Source: LsaInsider
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Usually, 142 million consumers visit Yelp each month. If you have not declared your totally free Yelp business page, this is as great a time as any.
Source: RevLocal
People Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying decisions are made quickly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lot Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.
Source: Brightlocal
90 Percent Of Individuals Need Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals state about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a legal representative or a medical professional.
Younger people (age 18-35) are a lot more inclined to hire an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when customers have to choose a solution provider.
Source: DemandGenReport
Only 6 Percent Of Consumers Don't Trust Consumer Reviews At All
According to customer review statistics, a massive 19 percent of consumers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats suggest a business's reputation doesn't affect just the clients. Potential employees also look at scores and take a look at reviews.
Source: Deloitte