Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really use them.

Although we now know why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Because the vast bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.

Reviews and rating stats show people value the viewpoint of peers more than any other content.

Source: Collective Bias

61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Typically two-thirds of businesses have exceptional and great rankings. Just 5% of companies have a ranking below 3 stars.

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews stay without a reaction. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when customers have to pick a service provider.

Source: DemandGenReport

Over Half Of Customers Won't Use A Business If It Has Less Than A 4 Star Score

This stat is among lots of that show the importance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your clients pleased is more crucial than ever.

57% of customers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with an ideal five star ranking.

Source: Brightlocal

More Than Half Of People Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are purportedly the more vocal ones.

Source: Statista

77% Of Customers Would Definitely Leave A Review If They Were Asked

More than a 35% would post a review to notify others about their consumer encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other individuals with their decision making process.

Source: Podium

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review stats, people devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

US Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management stats suggest a business's reputation doesn't impact simply the consumers. Potential team members also look at scores and take a look at reviews.

Source: Deloitte