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95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
53% Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's shoppers are wary and desire the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
The Majority Of Customers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are plainly the more opinionated ones.
Source: Statista
86% Of Customers Would Think About Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Accounts For 57.5% Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
83 Percent Of Customers Don't Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to take note of customers' recommendations online.
Source: Statuslabs
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an indisputable influence on customers.
If businesses stop to consider the power of client reviews over millennials, they will understand what they've been losing out on. Older people are different though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
Negative Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do many clients read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. People anticipate to see some unfavorable reviews.
Source: Capterra