Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.

Source: Martech Zone

Buyers Checking Out Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing choices are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

A One Star Increase In Ranking Can Cause A 5% To 9% Boost In Business Income

Businesses that treat clients well typically flourish, review sites help ensure of that.

Source: Statuslabs

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Practically a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Typically, 142 million consumers go to Yelp every month. If you have not claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a doctor.

Young people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010

These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same customers are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other people, you manage to select a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses

Given that the vast bulk of consumers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of Clients Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to clients' recommendations online.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics clarify that 63% of client reviews go on without a response. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers