70 Percent Of Customers Prefer To Discover A Business Via Articles And Reviews, Instead Of Ads

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they realize the massive effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score statistics show people value the opinion of peers more than any other material.

Source: Collective Bias

United States Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American customers.

Source: Statista

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

If A Company Handles Issues Rapidly And Efficiently, 95% Of Unhappy Customers Will Return To A Company

Clients do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the potential consumers are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are helpful and pertinent.

Source: Fan and Fuel

Over Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is among numerous that illustrate the value of online ratings. Now that news of customer satisfaction travels this quick, keeping your clients happy is more vital than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked just for organizations with an ideal five star ranking.

Source: Brightlocal