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Favorable Reviews Encourage 68 Percent Of Customers To Use Local Businesses
Given that the large bulk of consumers read reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista
61% Of Local Businesses Have A Typical Rating Of 4 Or 5 Stars
Generally two-thirds of companies have good and outstanding rankings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
83% Of Clients Do Not Trust Advertising
The standard channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust ads pick to take note of clients' suggestions online.
Source: Statuslabs
64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read client reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact use them.
Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
15% Of Clients Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15 percent of possible consumers won't even consider working with a business they can't discover opinions about.
Source: Statuslabs
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the general popularity of a site can just go so far.
Source: Review Trackers
Google Represents 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Scores As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and want the best bang for their buck. It's no wonder that they consider reading reviews as a big part of the buying decision.
Source: Statista
The Average Review Word Count Has Gotten 65% Shorter Since 2010
Lately reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.
Source: Review Trackers
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal