Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics indicate a company's reputation does not affect simply the customers. Prospective employees also take a look at rankings and read reviews.

Source: Deloitte

83% Of Consumers Do Not Trust Advertising

The conventional channels to reach clients aren't as prominent as they used to be. The majority of users who no longer trust ads select to focus on consumers' suggestions online.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they recognize the massive impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users describe your product and services, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

77% Of Clients Would Most Likely Leave A Review If They Were Asked

More than a 35% would leave a review to educate others about their client encounter and 24% would undoubtedly direct their review to the business itself.

Over a 26% would be willing to leave a review to help other individuals with their decision making process.

Source: Podium

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

15 Percent Of People Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of potential consumers will not even consider doing business with a company they can't find opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone