61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Overall two thirds of companies have excellent and exceptional rankings. Just 5% of companies have a score below 3 stars.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp every month. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

Just 6% Of Consumers Do Not Rely On Client Reviews At All

According to client review stats, a massive 19 percent of customers always trust online reviews and never ever a purchase without checking out reviews first.

Source: Statista

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review statistics place customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the same weight as guidance from loved ones.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read consumer reviews, concur that it increases their purchasing confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

15% Of People Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective consumers won't even consider working with a company they can't find opinions about.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who pay attention to the number of reviews is presently at 46%.

Source: Brightlocal

83% Of All Young People Were Invited To Post A Review Recently

Of those invited, 80% of customers did submit a review. Overall, businesses have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Purchasing choices are made rapidly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Over Half Of Individuals Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista