89% Of Consumers Choose To Read Reviews On Their Mobile Phones

Be it via an app or a mobile internet browser, folks prefer to read reviews on their cell phones.

Source: Statista

60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social media. With males being twice as likely to be influenced than women.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend upon that fact alone.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Due To The Fact That They Desire To Buy A Service Or An Item And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Visit Review Websites.

Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.

Source: Trust You

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, instead of a mediocre or negative one.

Source: Brightlocal

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with five reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

15% Of Customers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15% of prospective clients won't even think about doing business with a business they can't find viewpoints about.

Source: Statuslabs

67% Of Customers Report Reviews Are A "Extremely Important" Factor When Picking A Solution Provider

Reviews have an enormous effect on their decision when customers have to select a service provider.

Source: DemandGenReport

If They Were Asked, 77% Of Customers Would Undoubtedly Submit A Review

More than a 35% would post a review to advise others about their customer encounter and 24% would probably direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their choice making process.

Source: Podium

90 Percent Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra