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91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the enormous impact user ratings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics show a business's reputation does not affect just the customers. Prospective team members likewise look at ratings and read reviews.
Source: Deloitte
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat customers fairly typically succeed, review websites help make certain of that.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the general popularity of a site can only presume when it pertains to trust.
Source: Review Trackers
Software Application Reviews Impact Over 98% Of All Buyers
18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
91% Of Millennials Trust Online Reviews As Much As Family And Friends
Online review stats place customers' reviews as the most reliable source of suggestions. Online reviews generally bring the same weight as guidance from friends and family.
Source: Brightlocal
60 Percent Of Customers Check Out Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected substantially by blogs and reviews on social networks. With males being two times as likely to be affected than women.
Reviews and rating stats reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews
No trust implies no interactions. 15% of possible consumers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
49% Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal