Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

United States Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals check out reviews, they focus on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American customers.

Source: Statista

Majority Of Customers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among numerous that show the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your customers pleased is more crucial than ever.

57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for an item with 5 reviews is 270 percent higher than the exact same item without reviews.

Source: Spiegel Research Center

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews remain without a response. That's too bad, due to the fact that those businesses are losing clients that way.

Source: Review Trackers