72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still require client reviews. There is no way around it. Consumers are still willing to hear you out, but they trust other people more.

Source: My Testimonial Engine

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies in fact use them.

Although we now know why customer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

70% Of Customers Choose To Learn About A Business By Means Of Posts And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

71% Of Millennials Search Consumer Reviews Of Professional Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a legal representative or a doctor.

Younger people (age 18-35) are much more inclined to hire an expert based on online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

Younger individuals understand the worth of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will understand what they've been losing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being twice as likely to be affected than women.

Reviews and score statistics show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

More Than Half Of Shoppers Aged 25-34 Gave Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

49% Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal