Half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable influence on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from enough to improve your site's SERP ranking.

Taking a look at online rankings stats, we learnt that a business needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

73 Percent Of Consumers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review statistics make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the potential clients are trying to find. Nearly a 3rd of consumers state composed reviews are the only function that makes them think the sites' reviews are pertinent and useful.

Source: Fan and Fuel

Majority Of Consumers Won't Use A Business If It Has Less Than A 4 Star Ranking

This stat is one of lots of that highlight the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more crucial than ever.

57 percent of customers have actually looked for business with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star score.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very often'.

Source: Trust You

63.6% Of Customers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Due To The Fact That They Want To Buy A Service Or A Product And Want To Get The Facts About The Businesses Products And Services, 82% Of Customers Go To Review Sites.

Review sites are places that people go to get the truth about a product, business or service . Since they have actually currently formed a buying decision, users come. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

American Consumers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.

Source: Statista

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

Regardless of how alluring your marketing is, you still require customer reviews. There is no other way around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, most businesses obviously do not.

Source: LsaInsider

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent

Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

89% Of Buyers Like To Read Reviews On Their Smart Devices

Be it via an app or a mobile browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when clients have to select a service provider.

Source: DemandGenReport

30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something easy like responding to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs