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53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and want the best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
83% Of Customers Do Not Trust Advertising
The standard channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads pick to take notice of consumers' suggestions online.
Source: Statuslabs
63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic appeal of a website can only go so far when it concerns trust.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Online Product Reviews About An Item Can Boost Its Conversion Rate By A Whopping 270 Percent
User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated content can do miracles in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.
Source: RevLocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.
Source: Capterra
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people check out many more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
77% Of Customers Would Leave A Review If They Were Asked
More than a 35% would do it to inform others about their customer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to assist other people with their choice making process.
Source: Podium
Customers Might Spend 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The better other users explain your service or product, the more cash you can charge and customer review statistics reveal to us exactly just how much more.
Source: Martech Zone
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more genuine which is what the potential customers are trying to find. Almost a third of consumers say written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.
Source: Fan and Fuel