89% Of Customers Like To Read Reviews Using Their Smart Devices

Be it through an app or a mobile browser, customers prefer to read reviews on their smart phones.

Source: Statista

Customers Reading Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are undoubtedly convincing, yet marketers haven't always come to value the power of them.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing customers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

83% Of All Young Clients Were Asked To Post A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently do not.

Source: LsaInsider

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics reveal the basic popularity of a site can only go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of client reviews go on without a response. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read much more reviews to get a better idea of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

The Typical Review Length Has Become 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and rating data reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Companies utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

A Lot Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall score.

According to client rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center